Gusto Cilento – Marketing Strategy and eCommerce Development
End-to-End Project Development
{summary}
A project designed to go beyond the traditional concept of e-commerce, aiming to create an authentic connection between customers and local producers. The work included the development of the brand’s image and the design of the e-commerce website, equipped with advanced marketing tools such as abandoned cart recovery and automated workflows, under a carefully curated artistic direction.
The implementation involved establishing a dense network of local suppliers, carefully selected to best represent the excellence of the region, and managing the entire logistics process: from cost analysis to packaging design, ensuring consistency with the project’s values.
A concrete example of the integration of marketing direction, operational, and strategic management, aimed at transforming an idea into an innovative platform that celebrates traditions and promotes the region.
The implementation involved establishing a dense network of local suppliers, carefully selected to best represent the excellence of the region, and managing the entire logistics process: from cost analysis to packaging design, ensuring consistency with the project’s values.
A concrete example of the integration of marketing direction, operational, and strategic management, aimed at transforming an idea into an innovative platform that celebrates traditions and promotes the region.