Penguin – The Eternal Influencers – Awards Winner 2022
Awards Winner 2022
{summary}
Nowadays, reading is increasingly undervalued and out of the pop culture. Influencers, however, are more and more in the spotlight.
Before the digital era, book characters have always been influencing popular culture telling their stories. We create a connection between the old and the new, bringing into our world the ancient influencers through social networks.
Five Penguin Classics characters become top influencers in five different social networks incognito. Once viral, they unexpectedly reveal their true identity, turning the topic into a mainstream conversation and having a huge media coverage.
Before the digital era, book characters have always been influencing popular culture telling their stories. We create a connection between the old and the new, bringing into our world the ancient influencers through social networks.
Five Penguin Classics characters become top influencers in five different social networks incognito. Once viral, they unexpectedly reveal their true identity, turning the topic into a mainstream conversation and having a huge media coverage.